Robert Nendza

Marketing and Product Leader

bobnendza@gmail.com
719 659-5298
www.linkedin.com/in/bnendza

My experience spans marketing, product and founder roles but stems from a singular passion for creating and communicating value. I have enjoyed shaping the experience of hundreds of millions of users, prospects and customers for over twenty years and I equally enjoy developing collaborative high-performing teams and businesses. I have a keen instinct for the market and a disciplined outcome-driven approach to all aspects of product and marketing management.

EXPERTISE

Marketing – revenue and content marketing, lead generation, advertising, campaign design, SEO, social media, e-commerce, automation

Product Marketing – strategy, roadmap planning, go-to-market, functional requirements, priority management, market research, customer councils, A/B testing, sales enablement

User Experience Design – UX and UI design, prototypes, wireframes, task and application flow, taxonomy, focus groups, usability testing, persona development, application and website design

Brand and Creative Direction – brand strategy and management, corporate and product branding, content production, creative direction, graphic design, corporate communications, video direction

Process Management – automation, AI integration, Agile process design and optimization, Lean business practices, Scrum and Kanban

Leadership – executive leadership teams, program leadership, organization design, team building and management, training, budget responsibility, vendor and contractor management

EXPERIENCE

Pipl (Post Falls, ID)
Vice President, Corporate Communications (2019 - 2021)
Repositioned company. Developed GTM strategy and realigned systems and processes to target markets. Developed a full suite of content and led overhaul of sign-up and vetting processes. Initiated ABM and 1:1 marketing campaigns resulting in over 650 MQLs/month and growth of 38% in target markets

Windward Studios (Boulder, CO)
Vice President, Marketing (2017 - 2018)
Overhauled all existing marketing programs and systems. Rebranded company and products. Designed and built new website. Authored and produced original content. Introduced new ABM, inbound and outbound programs resulting in increased lead volume and quality. Led new product initiative to reach broader market.

LeadPages (Minneapolis, MN)
Vice President, Marketing (2014 - 2016)
Added 20,000 new customers in less than 2 yrs. Doubled yr/yr new bookings revenue. Awarded fastest growing startup in MN by Mattermark. Awarded #220 Inc 5000. Developed new paid media, PR, social media, and content programs. Grew Marketing Group from 7 to 27.

Rally Software Development (Boulder, CO)
Sr. Marketing Director (2010 - 2014)
Led Marketing programs including public websites, social sites, advertising, content development, and branding. Responsible for lead generation to keep pace with sales growth targets of ~30% yr/yr. Developed a strategic sales and marketing messaging platform. Rally became a market leader, raised money via a successful IPO, expanded to worldwide markets and grew from ~120 to beyond 500 employees.

SharpShooter Imaging (Denver Area)
Director of Product (2006- 2008)
Designed and led development of a software/hardware solution utilizing digital cameras, printed bar-codes and scanners, hand-held computers (pre-tablet), wireless LANs, an e-commerce website, and fulfilment system integrations with extremely demanding performance requirements. Deployed to ~60 facilities. Drove revenue increase of over 20% across the entire attraction business.

HomeAway.com (Austin)
Director of User Experience/Product (2005 - 2006)
Joined this startup just a few months after CEH Holdings formed and acquired five leading vacation rental businesses. Normalized all five brands’ sites maintaining top search engine rankings and traffic while improving conversion rates by more than 50%. Designed and launched HomeAway.com. Built and implemented a customer community site. With nominal changes to my initial product design, the company went public and then sold to Expedia for nearly $4B.

LowerMyBills.com (Los Angeles)
Product Director, Customer Experience (2003 - 2005)
Doubled conversion rates in 18 months and built a sustainable A/B testing platform and usability lab. Drove Agile adoption, reducing time to market by 75%. Doubled revenue. Business was sold to Experian for 400M.

Array Design (Denver, Los Angeles Area)
Founder, Managing Partner (2001 - 2004)
Founded this boutique brand interaction design firm and attracted major accounts such as Orbitz, Yamaha, and Intuit. Led all brand strategy, information architecture and interaction design functions.

Promptu Corp. (San Francisco Bay Area)
Co-Founder / Exec. Director of Product (1998 - 2001)
Co-founded this early SaaS company. Raised 35M in venture funding, grew to over 120 employees, Led Product Management and Technical Sales for major accounts.

SELECT ENGAGEMENTS

Orbitz, Yamaha, Apple, Johnson & Johnson, Energy Energy Design, Random Acts of Kindness Foundation, Foundation for a Better Life, Intuit, Blue Cross Blue Shield of CA, Hertz UK

EDUCATION and TRAINING

Columbus College of Art & Design
York Academy of Art
Certified SAFe Agilist
Certified Agile Product Owner
Certified Agile Scrum Master
Decker Communications
Collaboration with Jean Tabaka
Leadership and Team (various)

INTERESTS

Business, Technology, Entrepreneurship, Fine Art, Music and Photography